What is a brand value proposition and how can companies leverage them as tools in their marketing? Here's how to build a brand value prop with real examples.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
CPG packaging design that drives sales velocity—guaranteed. Integrated consumer testing optimizes retail performance and minimizes launch risk.| SmashBrand
Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It provides a systematic approach to making the competition irrelevant.| Blue Ocean Strategy