We shudder politely whenever we hear someone use the terms “brand” and “logo." In this article you will learn how brand identity is different from your logo.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
We all know that brand differentiation is an important goal, but when there are no new ideas under the sun, is it really possible to differentiate yourself from all the other brands on the shelf?| SmashBrand
SmashBrand delivers modern consumer testing for CPG packaging design and innovation, ensuring optimized design performance and retail-ready success.| SmashBrand
In this guide, you will learn how to conduct an effective brand assessment that will help you fully prepare for the audit process and brand strategy.| SmashBrand
Here’s how to make sure your brand storytelling is a powerful, effective strategy used to connect with consumers and leave a lasting impression.| SmashBrand
The only brand development agency that guarantees a retail performance lift. From brand strategy to packaging design, we put your best foot forward.| SmashBrand
There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.| SmashBrand