Read this article if your company is considering a line extension vs. brand extension. Find out the strategies for each and review winning and losing examples.| SmashBrand
What is a brand value proposition and how can companies leverage them as tools in their marketing? Here's how to build a brand value prop with real examples.| SmashBrand
Executing a brand refresh demands a systematic approach where you review each design aspect. Learn how to improve your brand and capture greater market share.| SmashBrand
Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
SmashBrand delivers modern consumer testing for CPG packaging design and innovation, ensuring optimized design performance and retail-ready success.| SmashBrand
At some point very brand will eventually need to adapt to changes in the market, but pivoting isn’t always easy. Learn how to execute a pivot strategy properly.| SmashBrand
Guide your company’s reputation by learning the basics of brand positioning and winning strategies to make your products stand out to consumers.| SmashBrand
The only brand development agency that guarantees a retail performance lift. From brand strategy to packaging design, we put your best foot forward.| SmashBrand
There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.| SmashBrand