Iconography lies at the heart of UI design. It can make or break the usability of an interface. Every icon should serve a purpose. When done correctly, they communicate the core idea and intent of a product or action, and they bring a lot of nice benefits to user interfaces, such as saving screen real estate and enhancing aesthetic appeal. In this article Nick Babich will show you how to make that possible. If you want to take a go at creating your own icons, you can download and test Adobe's...| Smashing Magazine
The best error message is the one that never shows up. It is always better to prevent errors from happening in the first place by guiding users in the right direction ahead of time. But, when errors do arise, well-designed error handling helps teach users how to use the app as you intended. In this article, Nick Babich will examine how the design of apps can be optimized to prevent user errors and how to create effective error messages in cases when errors occur independently of user input.| Smashing Magazine
My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.| www.invespcro.com
What Is Conversion Rate Optimization In Digital Marketing?| Invesp