Need discount code ideas for 2025? Here are 21 creative ideas, including real examples to drive engagement and increase sales for your ecommerce store.| Shopify
Pay-per-click (PPC) marketing allows you to buy ads that reach your target audience—and you only pay when a user clicks. Learn more about PPC ads.| Shopify
Understand your customers better by grouping them into unique segments and sending them personalized emails with Shopify's customer segmentation tool.| Shopify
Cost of goods sold (COGS) is an acronym you might see on your business’ balance sheet. Here’s what it means and the formula to calculate it.| Shopify