The Google Keyword Planner tends to get a bad rep in the world of PPC and SEO. It’s really not its fault; Google does its best to make the tool as useful and relevant as possible while keeping it free. Other companies decided to take the world of keyword research and expand on the software […]| Linear
Google Ads optimization can feel like a never-ending fight. After all, you’re battling your competition, customer behavior, and changes to the advertising platform. As a result, there’s always something to check or change to prevent your account’s performance from taking a hit. When it comes to optimizing your search campaigns the list of possible changes […]| Linear