Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action. Understanding strategies such as maximizing vs. satisficing, fast versus slow thinking, and factors such as risk tolerance and choice overload, can lead to better outcomes.| Psychology Today
A bias is a tendency, inclination, or prejudice toward or against something or someone. Some biases are positive and helpful—like choosing to only eat foods that are considered healthy or staying away from someone who has knowingly caused harm. But biases are often based on stereotypes, rather than actual knowledge of an individual or circumstance. Whether positive or negative, such cognitive shortcuts can result in prejudgments that lead to rash decisions or discriminatory practices.| Psychology Today
From eccentric and introverted to boisterous and bold, the human personality is a complex and colorful thing. Personality refers to a person's distinctive patterns of thinking, feeling, and behaving. It derives from a mix of innate dispositions and inclinations along with environmental factors and experiences. Although personality can change over a lifetime, one's core personality traits tend to remain relatively consistent during adulthood.| Psychology Today