Explore how to build an experimentation mindset, measure the value of tests, and modernize your marketing approach with Recast.| Recast
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If there’s one thing everyone knows about statistics, it’s that ‘correlation is not causation’. Ice cream sales and shark attacks both rise in the summer, but one doesn’t cause another. The hot weather gets people both buying ice cream and swimming in the sea in greater numbers. If we’re advertising … Causal Inference: Where does it sit in the hierarchy of evidence? Read More »| Recast
Bayesian MarketingMix Modeling The privacy-friendly modeling technique from the 1960s being modernized and automated by Google, Facebook, and Recast. Marketing Mix Modeling (MMM) has been around since the 1960s, used by CPG brands to help them allocate their marketing budgets across different marketing channels. Bayesian statistics have been around far … Bayesian Marketing Mix Modeling Read More »| Recast