What is incrementality? It's about measuring what actions would not have happened without a specific intervention. For example if you spend money advertising a product, you need to know how many people bought that product because of the ad.| Recast
The Conundrum of Brand Search: Is it Incremental and Actually Driving You That ROI?| Recast
Is brand search incremental for your brand or not? This can be a question worth from tens of thousands, up to millions of dollars.| Recast
Since iOS14, marketers have been scrambling for a new attribution method, and Geo Testing shows promise. Unfortunately it has serious flaws.| Recast
Discover the synergy of lift tests and marketing mix modeling in modern marketing to drive long-term value for your business.| Recast
How can your organization shift from legacy to modern media mix modeling? We explain how to operationalize modern solutions in your business.| Recast