Coca-Cola does not think about attribution the same way an early-stage D2C brand thinks about it. How should you?| Recast
This post explores which brands, both large and small, are publicly talking about how they use MMM and the different approaches they take.| Recast
Bayesian MarketingMix Modeling The privacy-friendly modeling technique from the 1960s being modernized and automated by Google, Facebook, and Recast. Marketing Mix Modeling (MMM) has been around since the 1960s, used by CPG brands to help them allocate their marketing budgets across different marketing channels. Bayesian statistics have been around far … Bayesian Marketing Mix Modeling Read More »| Recast
Discover how to overcome challenges in adopting marketing mix modeling and leverage its insights to drive better marketing decisions and ROI.| Recast