A Call to Action is an instruction given to website visitors that provokes an immediate response.| VWO Glossary
Funnels, part of VWO Insights, helps you identify where visitors are losing interest in their journey through your website.| Website
Conversion Rate Optimization (CRO) helps in optimizing your website for increasing conversions. Learn about the benefits of CRO, steps, and process of CRO, best practices, and more.| Website
In this guide, know more about how to grow website traffic. Learn about the different ways, followed by experts, to increase your website traffic.| Website
Click-through rate (CTR) is a digital marketing metric used to measure ad performance in terms of the number of clicks received on the campaign against the number of views (impressions).| VWO Glossary
Conversion rate is a business metric that represents the percentage of users who take the desired action such as making a purchase from your site or signing up for your newsletter.| VWO Glossary
Visitor behavior analysis(VBA) is a method of conducting qualitative research on the website behavior of its visitors. Learn more in this guide.| Website
VWO Testing, part of VWO Platform, helps you and run A/B, split, multivariate, and feature tests to optimize user experience & increase conversion rates across web, mobile, servers, and other devices.| Website
Want to increase your website's conversion rate? Check these 20 conversion rate optimization tips that can help you increase your website conversion rate and steadily improve your top line.| Website
CTR, or click-through rate, is how many ad clicks per number of impressions. Learn how to get high CTRs in this post.| WordStream