The performance goal may be the most important selection when creating a campaign. Here's a guide to the 21 performance goals via 71 paths.| Jon Loomer Digital
When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you'd use one or the other.| Jon Loomer Digital
Advantage+ Audience is the default, but in some cases it may not be ideal. Here are times to switch back to original audience options.| Jon Loomer Digital
When should you use Advantage+ Audience and when should you use the original audience options? Here's a closer look at best practices...| Jon Loomer Digital
Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience are often misunderstood (with reason). Let's clear it up...| Jon Loomer Digital
This is a comprehensive guide to help get started with with Advantage+ Shopping Campaigns, highlighting the features that make them unique.| Jon Loomer Digital
Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you use it, it will be a permanent part of your toolbox.| Jon Loomer Digital