Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space.| Marketing Alliance
What sets one retailer apart from another in today’s crowded market? The answer lies in demand generation.| Marketing Alliance
Explore how brands like Gymshark, Salesforce, and Jack Wills have built influencer marketing programs that turn followers into loyal fans.| Marketing Alliance
Real-world data combined with expert insights in a simple eBook to give you the roadmap for scaling your marketing attribution efforts.| Revenue Marketing Alliance
Find the most up-to-date statistics and facts on influencer marketing worldwide| Statista
Worldwide: Ad spending in the Influencer Advertising market worldwide is forecasted to reach US$39.33bn by 2025. Definition: Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media.| Statista
North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy.| Marketing Alliance
Influencer marketing has been picking up momentum in recent years. If you’re thinking of hiring an influencer for your B2B organization, check out these tips for picking the right one for your brand.| Marketing Alliance