This is a guide all about Google Analytics UTM parameters. Let's dig in to a practical explanation of GA4 UTMs.| Digital Marketing and Analytics | Root and Branch
With GA4 EVERYTHING is an event. What does that mean exactly? Check out this overview of events in GA4 vs UA to get the details.| Digital Marketing and Analytics | Root and Branch
Updated Jan 2025: Automatically collected events in GA4 are triggered by basic interactions. There are three of them.| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity is a digital experience analytics tool that provides user insights. Here's how to set it up and use it.| Digital Marketing and Analytics | Root and Branch
The GA4 engagement rate tells you the percentage of quality traffic your site gets. Here's how to understand and use it.| Digital Marketing and Analytics | Root and Branch
Hi, I'm Zack Duncan. Welcome to Root and Branch. We provide digital marketing training and services focused on SEO, Ads, and Analytics.| Digital Marketing and Analytics | Root and Branch