Ad Tech 2.0 will unleash opportunity like we haven’t seen since the advent of real-time bidding, but that all depends on unlearning the ways of ad tech 1.0.| AdMonsters
As privacy restrictions tighten, buy-side consultant Rachel Adams sees hope as a buyer in Clean Rooms, Site-Side Analytics + CRM, and the Privacy Sandbox.| AdMonsters
Zero-party data is a relatively new concept (having been coined only three years ago), and adtech likes to take time settling into new ideas.| AdMonsters
Focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do?| AdMonsters