As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero party data. In the recent webinar, “Unlocking Zero-Party Data with Loyalty,” CommerceNext welcomed to discuss the power of this data and the effects of the crumbling cookies.| CommerceNext
Many brands gained new customers due to the pandemic. They're now navigating how to turn those newly acquired customers into loyal brand advocates.| CommerceNext
To help you prepare for the holiday season, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers.| CommerceNext
Given issues in the industry with supply chain and privacy limitations, this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers.| CommerceNext
On December 6th, we hosted a holiday party for retailers in the CommerceNext community. The party raised more than $3,300 for St Jude's.| CommerceNext
In a recent webinar, Jon Mandell (WW), Ujjwal Dhoot (DXL Group) and David Henry (Amperity) discussed the opportunities and challenges of personalization.| CommerceNext