Thematic analysis is a qualitative research method used to identify, analyse, and interpret patterns or themes within a dataset, such as interview transcripts, survey responses, or written texts.| Designorate
Many methods are used to understand the consumer, including market segmentation, persona, and archetype. This article compare persona vs archetype.| Designorate
Unlike the marketing research that deals with numbers and facts, empathic design tries to meet users' needs and even thinks in terms of what they may need to make their life much easier. Empathic design aims to build an emotional relationship between the end consumer and the product by achieving a better understanding of the user experience and users' needs at an early stage of new product development (NPD).| Designorate
Double Diamond is a design thinking process to achieve creativity. This article is a brief of how it works and the tools used on each stage.| Designorate
There are several design thinking tools for the ideation stage of the design thinking process. These tools and methods vary in its purpose.| Designorate
Consumer journey mapping complete guide for designers starting from creating customer persona to completing the customer journey map.| Designorate
Using the proper design thinking tools and methods is crucial for successful application of the design thinking process.| Designorate
Ergonomics refer to designing products with social interaction in mind. This article introduced general principles of ergonomics to consider in the design process.| Designorate
Online Brainstorming is a creative method that acknowledges creative ideas and divergent thinking through online collaboration.| Designorate
The Kano model is a theory that focuses on customer satisfaction, relying on emotional responses to product quality and functionality.| Designorate
Behavioural design focuses on assessing human behaviour and using insight to solve complex design issues through behaviour change.| Designorate
