Winter Holidays and Shopping Trends: Insights from October 2024 Data - Medill Spiegel Research Center
Executive Summary: This article presents key findings from the October 2024 Prosper Insights & Analytics survey (n=8,191), focusing on early holiday celebration plans, spending behavior, and shopping trends for the winter season. The results highlight evolving consumer preferences, spending patterns, and economic influences as the holiday season approaches. Key Findings: Holiday Celebrations: 92.8% of respondents […]| Medill Spiegel Research Center
