Of all the possible ways you can segment your market, there are four that have stood the test of time. When intelligently combined, these segmentation methods make for effective, insightful segments with high ROI and strong predictive power.| Competitive Intelligence Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Competitive Intelligence Alliance
Your brand positioning statement is a single sentence that sums up your competitive position - it’s your elevator pitch. If you were to describe to a new hire (or anyone else in the business) how you want people to see your product, your positioning statement would fill that role.| Competitive Intelligence Alliance
Indirect competition is the kind of competition you experience from indirect competitors. These are competitors that offer different products and services to you, but targeting the same set of customers.| Competitive Intelligence Alliance
Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience.| Competitive Intelligence Alliance
Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition.| Competitive Intelligence Alliance
Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| Competitive Intelligence Alliance
Features are all about the product, while benefits are all about the customer. The difference might seem subtle, but using benefits instead of features in your marketing strategy makes a huge difference to how likable your brand is.| Competitive Intelligence Alliance