What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.| AppsFlyer
What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.| AppsFlyer
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.| AppsFlyer
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.| AppsFlyer