Key Opinion Leaders (KOL) are China's influencers. I walk you through the best KOL strategy. When to use KOLs, and when to avoid them.| Ecommerce China
Influencer marketing is booming and quite different in China. China KOL economy is estimated at $17.16 billion. A lot of brands who often rely on influencers in China, may ask what is the difference between ‘wang hong’ and Kols in China? In China the use of Key Opinion Leaders (KOLs) with established communities and credibility...| Ecommerce China