Studies show one-fourth of all charitable giving happens in December. For some organizations (maybe yours?), it’s as much as one-third. Year-end fundraising is not chopped chicken liver! While you absolutely should be using multiple fundraising channels to get best results, right now whatever you’ve got planned for off is pretty much coed. So your best…| Clairification
People are wired for stories. We use them to understand our world. But do the same stories work in any time? For any person? No. You need to understand your SMIT story – ‘Single Most Important Thing’ – at this moment in time. And that SMIT will change, depending on the environment in which you’re operating.…| Clairification
Newly Expanded! How to Cultivate An Attitude of Gratitude and Keep Your Donors Why you should get this Special Guide I’ve taken everything I’ve learned about sustaining donor relationships over the years and tucked it into one handy no-nonsense guide on the practice of gratitude. Everything from how to persuade your leadership of the value of…| Clairification
It costs to acquire a new donor than retain a current one. A lot . In fact, research shows it takes 7 – 12% effort, time and money to bring in a new donor than to raise from a current donor. Please, please, please… let this sink in. The for-profit world understands…| Clairification
