The Attribution Setting controls how your ads are delivered and how conversions are reported. It's not straightforward. This guide will help.| Jon Loomer Digital
A question about Meta's click attribution sent me down a rabbit hole. I'm not changing my interpretation, but I'm not nearly as confident...| Jon Loomer Digital
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.| Jon Loomer Digital