On January 22, 2021, Google announced plans for its “First Locally Executed Decision over Groups Experiment” or FLEDGE for short.| AdMonsters
Google has a plan for how advertising tracking and measurement will work once the third-party tracking cookie expires. It’s called the Privacy Sandbox.| AdMonsters
Charles-Henri Henault, VP of Product, Ads Platform and Analytics at Criteo talked to us about SPARROW, the response to Google's privacy sandbox.| AdMonsters
Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies die.| AdMonsters