It's one thing to collect first-party data, but it's an entirely different challenge when we talk about activating that data and selling against it.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
The publishing industry has been plagued by audience insight issues long before the third-party cookie started its farewell tour, but access to the right tools is more important now than ever.| AdMonsters
Focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do?| AdMonsters
Learn about the latest progress with the Privacy Sandbox initiative.| Google