In a less cookie-friendly world, measurement and attribution are going to be just fine.| AdMonsters
Ad Tech 2.0 will unleash opportunity like we haven’t seen since the advent of real-time bidding, but that all depends on unlearning the ways of ad tech 1.0.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters
Focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do?| AdMonsters
In the Best of AdMonsters 2021, we feature 10 best practices, explainers, and feature stories that kept our audience clicking all year.| AdMonsters