Powered by: January 26, 2021 Beware the FLoC A New Era Is Upon Us Around the Water Cooler Beware the FLOC This is one of those weeks when everyone is talking about the same thing, which happens to be Google's Privacy Sandbox. In the latest turn of events related to the replacement of the […]| AdMonsters
In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more.| AdMonsters
On January 22, 2021, Google announced plans for its “First Locally Executed Decision over Groups Experiment” or FLEDGE for short.| AdMonsters
Google has a plan for how advertising tracking and measurement will work once the third-party tracking cookie expires. It’s called the Privacy Sandbox.| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters
In August, we announced a new initiative (known as Privacy Sandbox) to develop a set of open standards to fundamentally enhance privacy on...| Chromium Blog
