Since most people keep their email addresses forever, the email hash is seen as the key to identity resolution for publishers and marketers.| AdMonsters
Four ad tech CEOs shared their takes on what the cookieless future will mean for advertising strategies and which tactics can be used to avoid disruption.| AdMonsters
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges?| AdMonsters