What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.| AppsFlyer
Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.| AppsFlyer
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.| AppsFlyer
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).| AppsFlyer
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.| AppsFlyer
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.| AppsFlyer
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.| AppsFlyer
Want to find the right data about your customers' behavior? The AARRR pirate metrics framework tracks these five user-behavior metrics.| ProductPlan
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer