What is eCPM, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.| AppsFlyer
What is a supply-side platform, what benefits does it offer and how should you choose one? Read everything you need to know inside.| AppsFlyer
What is a demand-side platform, what benefits does it offer and how should you choose one? Read everything you need to know inside.| AppsFlyer
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).| AppsFlyer