While most people might think that engineering roles are the hardest to fill, I think marketing roles have become even harder to hire for. Here's why.| Grow and Convert
This article shares how we ask open-ended questions via surveys to learn about our customer base and derive growth ideas from them.| Grow and Convert
Here's the story of how conducting user research changed the growth path of a business I worked for. I share the questions I asked and the impact they had.| Grow and Convert
We’ve learned over the years that all content marketing goals can be boiled down to variations of the same two things: more traffic and more conversions.| Grow and Convert
We share how we used user research to unlock key information about our target audience. Learn your competitive advantage, motivations and information about your competition.| Grow and Convert