Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.| Nielsen Norman Group
In user research, the facilitator's choice of words can affect the participants' feedback or behavior.| Nielsen Norman Group
Preparing a guide for a user interview ensures that topics relevant to your research questions are covered, and that the interview captures in-depth information about people’s lives and needs.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group
User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.| Nielsen Norman Group
UX researchers use this popular observational methodology to uncover problems and opportunities in designs.| Nielsen Norman Group