Packaging design is typically an opinionated process. Performance-driven brand growth, however, requires a more objective methodology.| SmashBrand
A must-read for any brand hoping to compete on retail shelves. The ultimate guide to retail packaging design goes deep into strategy, trends, testing, and more!| SmashBrand
Whether you’re a new CPG brand or an established category leader, this article will help you understand CPG marketing in this new economy. We discuss the latest CPG trends, strategies, and challenges for consumer packaged goods brands with examples of winning CPG marketing strategies. Having worked alongside internal CPG marketing teams at the world’s leading| SmashBrand
We all know that brand differentiation is an important goal, but when there are no new ideas under the sun, is it really possible to differentiate yourself from all the other brands on the shelf?| SmashBrand
SmashBrand delivers modern consumer testing for CPG packaging design and innovation, ensuring optimized design performance and retail-ready success.| SmashBrand
Here’s how to make sure your brand storytelling is a powerful, effective strategy used to connect with consumers and leave a lasting impression.| SmashBrand
Explore the latest innovation and technologies shaping packaging printing industry. Dive into innovations in prepress and postpress that enhance efficiency, quality, and design, keeping your print shop competitive in the market.| DesignNbuy