This guide to creating a rebranding campaign will teach you the five steps to change your brand image and capture more market share from the competition.| SmashBrand
Companies looking to turn a profit can no longer depend on the D2C model. Consumer brands now require a CPG omnichannel approach. Here's what you need to know.| SmashBrand
Read this article if your company is considering a line extension vs. brand extension. Find out the strategies for each and review winning and losing examples.| SmashBrand
What is a brand value proposition and how can companies leverage them as tools in their marketing? Here's how to build a brand value prop with real examples.| SmashBrand
Don’t let your products look outdated. Check out the latest packaging design trends so your brand can stay relevant in a new decade.| SmashBrand
Market research is a concept few brands fully understand. CPG market research is key to a brands success and this article guides you through the process.| SmashBrand
Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
At some point very brand will eventually need to adapt to changes in the market, but pivoting isn’t always easy. Learn how to execute a pivot strategy properly.| SmashBrand
Guide your company’s reputation by learning the basics of brand positioning and winning strategies to make your products stand out to consumers.| SmashBrand
The only brand development agency that guarantees a retail performance lift. From brand strategy to packaging design, we put your best foot forward.| SmashBrand
This article covers the ins and outs of brand testing. Learn what tests are critical to performance and brand testing best practices for FMCG and CPG brands.| SmashBrand