Homing in on a target audience is one of the first things to do when you create a marketing plan. It’s just as important as your mission statement, your marketing mix, or even your budget.| Mailchimp
Want to reach more customers? Learn which social media platforms make the most sense for your business.| Mailchimp
Get gender and age ranges for your subscribers with Mailchimp's predicted demographics. Learn how this data can make your marketing more effective.| Mailchimp
Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.| Mailchimp
The independent toy line explains how they connected with an audience they didn’t know was there.| Mailchimp
Mailchimp's tools let you organize your contact data however you need to, so you can send people messages that matter to them.| Mailchimp
Learn how to send targeted campaigns to tagged contacts in your audience.| Mailchimp
Create your Mailchimp audience so you can import and collect new contacts for your emails.| Mailchimp
Learn how to use subscriber profiles, audience fields, e-commerce, and integration data to target and filter subscribers into segments.| Mailchimp
In a world where people are bombarded by content the challenge for every business is to capture the attention of customers. Behavioral targeting allows you to do just that.| Mailchimp
Marketing automation is software that eliminates repetitive tasks and helps you build your brand, sell more stuff, and boost customer loyalty. You can target people based on behavior, preferences, and purchase history.| Mailchimp
Your Mailchimp audience contains a lot of data about your contacts. You can use this data to create segments and send targeted campaigns.| Mailchimp
Tags are labels you create to help organize your contacts in Mailchimp. Learn how to use tags, where to find them, and how to get started.| Mailchimp
Segmenting your email lists helps you get better open and click rates. Targeted messages to groups within your lists make campaigns more effective.| Mailchimp
Welcome to our list of commonly used marketing terms. The industry is always evolving, so the goal of this index is to clarify any confusing jargon you encounter. Not only will it help you make the most of our features, it’ll empower you to market smarter.| Mailchimp
Customer Relationship Management (CRM) enables businesses to manage interactions and communications with their customers—and for marketers, that’s becoming a more important function than ever before. Learn more about the importance of CRM tools.| Mailchimp