What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is CTR? Learn about the click-through rate formula, how it works, its difference from other marketing metrics, and understand how to improve it.| AppsFlyer
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.| AppsFlyer
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Here’s our list of 93 essential in-app advertising statistics for 2025. Read and discover the perfect solution to maximize your ad revenue.| www.publift.com