Liz Gavin is an international best-selling romance writer and EmailOctopus user. We caught up with her to find out more about her work and how she uses email.| The EmailOctopus Blog
Social proof has been shown to positively influence the purchasing behavior of potential customers. Here's how to use it in your email marketing campaigns.| The EmailOctopus Blog
The Asch paradigm was a series of conformity experiments by Solomon Asch designed to investigate how social pressure from a majority group could influence an individual to conform.| Simply Psychology
Maslow's hierarchy of needs is a pyramid of the needs that motivate people. Individuals most basic needs, at the base of the pyramid, are physiological. Once they have fulfilled these needs, people move on to their safety needs, social well-being, self-esteem then ultimately their need for self-actualization.| Simply Psychology
