Market segmentation is the process of splitting up your target market into a set of smaller groups based on shared needs or characteristics. It helps you make more sense of your audience. And studying each segment uncovers new useful information about its members.| Competitive Intelligence Alliance
Building out your first competitive intelligence program can be a difficult process. 😮💨 Who should be involved? Where do you start? With so many questions, so much data and so many competitors to get a handle on, it’s easy to get overwhelmed.| Competitive Intelligence Alliance
A niche business strategy is one that sees you targeting a particularly small subset of consumers. Rather than trying to be everything to everyone, you aim to provide the best solution for a small group of people.| Competitive Intelligence Alliance