Building a strategic plan takes a lot of work. So when it comes time to put it into action, you want to get it right. But the truth is, an effective rollout starts during the planning process. Want to learn why? Stay tuned.| Competitive Intelligence Alliance
Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit.| Competitive Intelligence Alliance
A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry.| Competitive Intelligence Alliance
Strategic planning is the process of figuring out (i) where you want to go as an org, and (ii) how to get there. All while fielding the challenges and obstacles that could prevent you from getting to your destination.| Competitive Intelligence Alliance
Business strategies are high stakes. There’s money on the line, and mistakes matter. That’s why pressure testing your business strategy is key. In this article, we’ll explain what business wargaming is, and how you can use it to test and improve your business’ strategies and tactics.| Competitive Intelligence Alliance
Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account.| Competitive Intelligence Alliance
SWOT is a framework for identifying and analyzing the strengths and weaknesses, opportunities, and threats of any competitive entity. That goes for organizations, products, and individuals.| Competitive Intelligence Alliance