How (and why) to track the business value of your content
Knowing how to track the business value of content will help you justify budgets, create content feedback loops, and improve your marketing.| Rachel Andrea Go
Knowing how to track the business value of content will help you justify budgets, create content feedback loops, and improve your marketing.| Rachel Andrea Go
I wanted to learn how marketing leaders decide what initiatives to push. Here's how they use data to drive their processes, and the results.| Rachel Andrea Go
Learn about the value of content repurposing, how it can increase your ROI, and different formats to recreate your best-performing pieces in.| Rachel Andrea Go
