Marketing touchpoints play a crucial role in understanding the customer journey. Learn what touchpoints are and how to optimize them.| Signal Expanse
Track campaign effectiveness with marketing attribution. Discover how attribution in marketing optimizes strategies for better results.| Signal Expanse
Discover what multi-touch attribution is, how MTA modeling works, and why it’s crucial for effective marketing strategies.| Signal Expanse
Discover the pros and cons of various marketing attribution models. Learn how attribution modeling impacts your marketing strategy.| Signal Expanse
Learn about the last touch attribution model, its meaning, and how it works to optimize your marketing strategy and measure campaign success.| Signal Expanse
Discover what a customer journey map is and how customer journey mapping helps businesses understand and improve customer experiences.| Signal Expanse
Boost your business with brand awareness marketing. Discover what brand awareness is and how effective brand awareness campaigns work.| Signal Expanse
Attribution modeling is a term that refers to how you assign credit for various ad campaigns on your sales. One such model, linear attribution, considers all touchpoints on the customer’s journey, which can be an effective way to determine how successful your overall campaign is in converting.| MNTN