By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend.| AdMonsters
RTB auction manipulation is a bucket phrase used to describe the intentional or unintentional inconsistencies in how an RTB auction is programmed to run.| AdMonsters
Before we talk about server-to-server (or S2S, or server-side bidding, or whatever you want to call it), we have to talk about header bidding. Header bidding allows publishers to solicit bids on all their inventory from a select group of demand partners in a unified auction, just by putting the partner’s code in the pub’s […]| AdMonsters
A brief description of the IAB Tech Lab's Ads.txt initiative for verifying authorized ad sellers and re-sellers, and where market adoption stands.| AdMonsters
