Lead scoring once required extensive human attention, but now you can automate it. This adds massive value. Learn how in our in-depth guide.| McGaw
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Is your business adding a CDP to its tech stack? If so, you need a Segment Owner to ensure results and accountability. A Segment Owner can help you discover business objectives and translate them into technical requirements, and they can also help you align your team on implementing a CDP. Does this sound like a lot to take on? Don't worry, we can help! Read this article to learn more about the Segment Owner role and how to set your organization up for success.| McGaw