Index now requires CTV publishers and platforms to adopt and implement ads.txt and app-ads.txt. Learn why these standards are increasingly important for CTV.| Index Exchange
Lindsey Kurland explains how streaming TV is transacted via deals and the different types of programmatic deals available. Watch now.| Index Exchange
It's time to improve content signal transparency in streaming TV, which is going to require collaboration across the market. Learn why it's key to future growth.| Index Exchange
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