As ad spend flows to CTV, it's up to the ad industry to work together to realize the true value of programmatic CTV and deliver a better viewing experience.| Index Exchange
Lindsey Kurland explains how streaming TV is transacted via deals and the different types of programmatic deals available. Watch now.| Index Exchange
Learn how carriage agreements and distribution rights work in streaming TV, how inventory splits are structured, and the effect they have on the ad ecosystem.| Index Exchange