Transforming a company's approach from sales-led to product-driven requires careful navigation. Sylvain Grande shares his journey at PayFit, highlighting the importance of empathy, collaboration, and strategic integration.| Product-Led Alliance | Product-Led Growth
Your goal as a product manager, as someone who runs a business, would be to reduce the distance between when a customer is aware of your products and when they try out your product.| Product-Led Alliance | Product-Led Growth
The customer journey aims to understand the point of view of the customer and how they experience an organization. They enable understanding of any pain points, how the consumer arrived at these points, and reveal opportunities for intervention.| Product-Led Alliance | Product-Led Growth
You want to entice your potential customers by delivering a soundproof demonstration. Your goal is to show the product’s value without giving away its full function. A taster, if you will. This is known as the freemium strategy.| Product-Led Alliance | Product-Led Growth
Join 14,000+ of the world's top product-led leaders in the Product-Led Alliance Slack community.| Product-Led Alliance | Product-Led Growth
By creating engaging and informative content that speaks to the needs and interests of their target audience, companies can build brand awareness and generate leads that are more likely to convert into customers.| Product-Led Alliance | Product-Led Growth
We’ve got the 10 best metrics for customer retention, all organized in one neat list for you to browse through.| Product-Led Alliance | Product-Led Growth
Unlike traditional approaches that heavily rely on sales and marketing teams, PLG flips the script. In this model, the product itself takes the lead role in converting prospects into loyal customers.| Product-Led Alliance | Product-Led Growth
