Results from usability research projects and eyetracking studies about how users read on the Web and how authors should write their websites.| Nielsen Norman Group
To help users quickly find what they need, anchor text should stand out from the body content and accurately describe the page that it refers to.| Nielsen Norman Group
Link titles can be used to provide additional details for mouse users, but should not be relied on as the main source of information scent.| Nielsen Norman Group
What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.| Nielsen Norman Group
Testing how well people understand a link's first 11 characters shows whether sites write for users, who typically scan rather than read lists of items.| Nielsen Norman Group
Writing for mobile readers requires even harsher editing than writing for the Web. Mobile use implies less patience for filler copy.| Nielsen Norman Group
Nielsen Norman Group report describing information-seeking and content consumption behaviors; Presents findings from 3 major studies spanning 13 years| Nielsen Norman Group
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.| Nielsen Norman Group