Were radio DJs from the '60s, '70s, and '80s the original "influencers?" Maybe so. But today's social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorsements. Is "influencer marketing" a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?| Jacobs Media
Just 52 days into President Trump's administration, radio personalities and shows are faced with tough decisions about how to handle this highly charged news cycle.| Jacobs Media
At Jacobs Media, we're bullish on AI because we see its transformative power for the radio and broadcasting industry. We believe embracing AI technology will| Jacobs Media
Fred Jacobs, President and Founder of Jacobs Media Strategies, shares his insights on radio and television broadcasting and digital media.| Jacobs Media