Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| Competitive Intelligence Alliance
That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?| Competitive Intelligence Alliance
“Loss leader” refers to products sold (or manufactured)* at a loss in the short-term to turn greater profits in the long-term.| Competitive Intelligence Alliance
A niche business strategy is one that sees you targeting a particularly small subset of consumers. Rather than trying to be everything to everyone, you aim to provide the best solution for a small group of people.| Competitive Intelligence Alliance
Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share.| Competitive Intelligence Alliance