Assertive Communication is the art of striking a healthy balanced communication between the state of passiveness and aggression. Assertiveness is the ability to express opinions, ideas and emotions respectfully without harming the feelings of others.| Communication Theory
Social intelligence refers to how people attempt to make sense of the social world and to understand self and others. Socially intelligent people tend to be empathetic, thoughtful, understanding and aware. This concept was introduced by Edward Thorndike in 1920.| Communication Theory
Albert Bandura introduced the concept of self-efficacy. It refers to an individual’s belief in their capability to do tasks and actions about their well-being and life. It is the belief a person has in their ability to succeed.| Communication Theory
Social comparison theory is a concept proposed by social psychologist, Leon Festinger in the year 1954. Festinger states that humans consistently seek out accurate evaluations of themselves.| Communication Theory
The Social cognitive theory developed by Albert Bandura claims that humans acquire beliefs, attitudes, and behaviors by observing environmental events and vicariously learning from them.| Communication Theory
